For Immediate Release
October 7, 2021 (WASHINGTON, DC) – The Surety & Fidelity Association of America (SFAA), a nonprofit, nonpartisan trade association representing all segments of the surety and fidelity industry, announced today the launch of its new brand and website. The new SFAA brand elevates the association’s identity and supports its mission to promote the value of surety and fidelity bonding and its vital protections through advocacy, outreach, promotion and education.
“SFAA has grown and evolved over the past several years and our new brand is now a direct reflection of the world-class organizations we represent,” said Lee Covington, SFAA president and CEO. “SFAA’s new brand communicates SFAA’s core brand attributes of advocate, leader, expert, trusted, and focused ― who we are today and where we are heading in the future.”
SFAA’s new brand identity, created in partnership with the Sustena Group, projects precision, accuracy and attention to detail. The redesigned SFAA website, created in partnership with AS Creative Services, incorporates the association’s new brand identity while more effectively communicating the value of surety and fidelity through clean and dynamic design, simple intuitive navigation, structured messaging hierarchy, and multiple call-to-action user tracks.
“It was critical that our new website be designed and written in a way that clearly explains the surety and fidelity industry to all of our stakeholders – from legislators, regulators and other government officials to private owners and developers, media and industry influencers and the general public,” said Peter Roth, vice president of strategic communications, marketing and research. “Providing clear, understandable content allows us to successfully advocate on behalf of the industry.”
In addition to SFAA’s new brand, the SFAA Foundation (formerly known as The Surety Foundation) and the SFAA PAC have also received new brand marks to easily communicate affiliation to SFAA.
The Surety & Fidelity Association of America (SFAA) is a nonprofit, nonpartisan trade association representing all segments of the surety and fidelity industry. Based in Washington, D.C., SFAA works to promote the value of surety and fidelity bonding by proactively advocating on behalf of its members and stakeholders. The association’s more than 450 member companies write 98 percent of surety and fidelity bonds in the U.S. For more information visit www.surety.org.
Peter Roth, Vice President – Strategic Communications, Marketing & Research
Phone: (703) 401-0676