Peter Roth Named Vice President of Strategic Communications, Marketing & Research


March 30, 2020, WASHINGTON, D.C.— The Surety & Fidelity Association of America (SFAA) is pleased to announce that Peter Roth has joined the association as Vice President, Strategic Communications, Marketing & Research. Roth will be responsible for developing and advancing strategic communications programs that support the mission and priorities of the association, industry and its members.

“With Peter’s over 25 years of experience in corporate, agency and association roles, I look forward to Peter playing a major role in achieving our strategic priorities for the benefit of our members and the clients and other stakeholders they serve,” says SFAA President and CEO Lee Covington. “Peter has a strong track record of building consensus among various stakeholders, creating a unified vision and implementing solutions to accomplish industry goals.”

“I am excited to join Lee and SFAA. Lee’s vision and leadership combined with the strength of the SFAA team and its member companies will provide a tremendous environment for success. To have the opportunity to join an industry that is instrumental in the infrastructure, growth and health of businesses and communities around our nation is an honor,” Says Roth.

Roth has 25+ years of experience in multiple roles and industries. Prior to joining SFAA he was with the American Resort Development Association (ARDA) as Vice President of Marketing, Communications and Industry Relations. As a member of the Senior Management team, he helped guide the industry and association through 6 years of steady growth. In addition, he spent 10 years as President of AXIS Communications, a brand marketing and digital firm in Washington, DC, and held management roles at Coca-Cola Nestle Refreshments Company, Harris Teeter, Sunday River Ski Resort and RJRNabisco.

Peter holds a B.S degree from Guilford College and resides in Ashburn, VA with his wife Lisa.


The Surety & Fidelity Association of America (SFAA) is a trade association of more than 425 insurance companies that write 98 percent of surety and fidelity bonds in the U.S. SFAA is licensed as a rating or advisory organization in all states and it has been designated by state insurance departments as a statistical agent for the reporting of fidelity and surety experience.

View PDF Version

Contact: Peter Roth – VP Strategic Communications, Marketing and Research
Phone: (202) 778-3629